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Business Brio’s Decision Analytics solution provides custom-made data-driven solutions to a variety of business applications. It involves statistical modeling and data analysis as well as understanding business challenges and delivering action-oriented solutions. The key to success is a powerful merger of statistical data mining and a consultative approach. While data analytics help organizations reap the benefits from analysis of the stored information, its application through a consultative approach assists businesses in –

  • Minimizing risks
  • Deciding marketing strategies
  • Managing logistics and inventory
  • Optimizing supply chain management
  • Tracking key performance indicators and understanding their behavior
  • Uncovering hidden opportunities
  • Determining runaway costs
  • Improving forecasting

Business Brio helps companies achieve the above in the areas of Clinical Research Analytics, Financial Analytics and Market Research Analytics by working on SAS, SPSS, Minitab and R platforms. Some of our core competencies in the area of analytics are the following:

  • Customer segmentation
  • Store segmentation
  • Customer profitability analysis
  • Vendor scorecard
  • Category performance analysis
  • Churn analysis
  • Market basket analysis
  • Decision Tree
  • Promotion effectiveness analysis
  • Cross-sell and up-sell
  • Credit Risk Management
  • Risk score development

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